How have you used web page conventions to create brand identity?

Logo production; My logo is a plain black and white image which consists of a drummer. It was drawn in publisher by myself. I used a drummer because it was relevant to the genre of music which I have chosen. The font is plain and doesn't look too fancy because the genre of music has plain text. The image was black and white because the genre's iconography is of plain colours, such as black and white. Bands such as the xx and the kooks have black and white logos. Following the iconography of the genre of music which I have chosen, I chose to stick to these conventions by creating a similar logo which mates the conventions.