Monday, 4 October 2010

The Internet as a Promotional Tool

There are many benefits and drawbacks of using the internet as a promotional tool.
The benefits are;
  • wider audience
  • viral marketing
  • a different experience/environment
  • popular
  • provides information
The drawbacks are;
  • can be interpreted in the wrong way
  • others can access and edit others information (manipulation)
  • website can be hacked
  • technology can fail (temperamental)

No comments:

Post a Comment